PIM

What is a branding strategy?

A branding strategy is a plan or course of action that a company takes to create a desired image for its product or services. This can involve anything from developing…

What is the goal of content marketing?

The goal of content marketing is to attract and retain customers by creating and curating relevant and valuable content. It is an ongoing process that helps companies create sustainable brand…

The inbound marketing strategy in your sales channel

In today’s business world, the sales process is becoming more and more complex. There are more steps involved and more touchpoints with potential customers. In order to be successful, businesses…